A business plan’s brand strategy describes how the organisation will establish rapport and favorability with the market. In order for customers to choose your company over the competition, your brand strategy must become distinctive in their eyes.

A strategy used  to make it easier for customers to recognise their brand and products and to convince them to choose them over those of their competitors.

Brand guidelines specify the norms and expectations that should be followed while representing your company’s brand to the public. It enable companies to maintain consistency while showcasing who they are, what they do, and what they stand for.

The purpose of packaging design is to achieve marketing objectives by effectively conveying the personality or function of a consumer product and resulting in a sale. Also ,Brand reinforcement will aid memory recall and It will create an emotional connection with your customers and increase their loyalty

Recognizable components that represent a company’s identity are known as brand assets. Brand assets, which range from logos and typography to taglines, assist a company stand out from rivals and elicit connections in customers.

It The brand, as well as its goods and services, are very important. The purpose of brand activation is to increase the number of repeat consumers while giving audience members or participants a memorable brand experience.can be an event or a product sampling campaign using online solutions.